TVS Motor Company’s European Adventure: Two-Wheelers, Turbocharged Style!

Hold onto your helmets, Europe, because TVS Motor Company is about to rev up your streets like never before! Until now, TVS has been the cool kid on the block in Asia, Africa, and Latin America, but guess what? The brand is expanding its playground, and the European motorcycle market is the latest turf to get its tire marks.

Now, you might argue that TVS has been lingering in Europe’s shadows since it took over Norton in 2020. Sure, Norton had a TVS makeover, but hold your horsepower—it’s time for the real deal. Thanks to a spanking new European distribution deal, bikes wearing the TVS badge are making their grand entrance into Europe in 2024, and they’re not just here to blend into the crowd.

Starting January 2024, TVS is unleashing a two-wheeled army that includes electric and combustion motorcycles. Brace yourselves for the TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310. It’s a lineup that sounds more exciting than a rock concert in a motorcycle garage!

So, how’s TVS conquering Europe? Enter Emil Frey—a name that might be as obscure as a b-side track if you’re not into GT3 car racing. Beyond the race track, Emil Frey is a heavyweight in Europe’s vehicle import and retail scene. They’ve teamed up with TVS to take charge of distributing these bad boys across selected countries, flexing their muscles in sales, marketing, and service networks.

Hold your throttle, though. We don’t have the full deets yet, but what we do know is that France is stepping up as the first pit stop for this two-wheeled invasion. Sudarshan Venu, the Managing Director of TVS Motor Company, is thrilled about this global expansion strategy, stating, “Europe will be a key market for us.” Well, Europe, you better gear up!

In the words of Sudarshan Venu, this partnership is a match made in motorcycle heaven, with both TVS and Emil Frey revving their engines for a common goal—responsible and sustainable mobility. Lorenz Frey-Hilti, Director of Emil Frey Group, is equally excited, stating, “Our two companies complement each other perfectly.” It’s like a two-wheeled bromance, and we’re here for it!

So, brace yourselves, Europe, because TVS Motor Company is bringing not just bikes but a whole new level of riding excitement to your doorstep. Get ready to hit the road in turbocharged style!